LES Downtown – Critical Response

From what I have heard and seen when I visited the website the company is not that bad. Also, her entrepreneurship techniques are driving her to the right path of getting her business/brand out there in the public. However, it seems as if her brand is really aiming to a certain type of people even though she says it isn’t. She makes her website seems as if it is aiming only for homosexuals. I feel her idea should’ve been a regular brand with her giving things to a homosexual community to show her support. Mainly because your logo is what represents your image of your clothing or whatever your brand is, and her logo represents homosexuality so it confuses people for what crowd is she trying to aim for. Overall, I feel that she should continue her entrepreneurship techniques but the idea could be better for her brand.


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